Today, in our country most of the clothes that we see are machine made. While craftsmen from old times possess the skill of making cotton and khadi clothes using hand. But now, we can see more handwork in making designer clothes. This story is about Ekta Jaiswal, who started this work. She is a graduate of the National Institute of Fashion Technology, Hyderabad.
In order to promote her brand, Ekta does the drawing, embroidery, and printing, all with hand. Big
Designer houses, in expectation of more production, are using more machines. She uses many Indian artisans to make her brand of dress. The main motive is to promote hand-made clothes. Also, weavers and artisans get employment.
In the year 2016, Ekta started her business with her friend Divya. She launched her brand Hasthakatha on the American e-commerce website ‘Etsy’. Through Hasthakatha, Ekta makes linen and cotton garments using folk art and traditional clothing. She designs maxi dress, jump suits, scarves etc for girls.
Ekta has had four years working in the fashion industry. Over the years, Ekta has earned a name working through an e-commerce company, a handloom retail brand and an international fashion export house. During this period, Ekta visited different states of India and understood the handmade textiles there and also used it in her collection. Ekta then designs cotton clothes by working on eco-friendly fabric.