Sports Minister Kiren Rijiju on Wednesday said that Indian athletes will not promote any brand in the upcoming Tokyo Olympics. He said that only ‘India’ will be written on the kit of Indian athletes. The Tokyo Olympics will start from 23 July. Rijiju tweeted, “Indian athletes, coaches and support staff, won’t be wearing any branded apparel at Tokyo Olympics. Only ‘INDIA’ will be written in the kits of our athletes”.
After breaking ties with Chinese company Li Ning, the IOA is now looking for a new sponsor. The Indian Olympic Association (IOA) on Wednesday expressed hope that it will be able to find a new kit sponsorship for its Olympic contingent by the end of this month. The IOA on Tuesday removed Li Ning from its official kit. IOA said that Indian athletes would be wearing unbranded clothing at the Tokyo Olympic Games.
Meanwhile, IOA President Narinder Batra said that the search for a new sponsor is going on. Batra told news agency PTI, ‘The search for a new sponsor is on but we have very little time. We don’t want to put pressure on anyone. It should be by mutual consent. “By the end of this month, we will decide whether our players will wear unbranded outfits or not. The costumes are ready. IOA will hand over the costumes to our players as soon as possible.
The IOA last week unveiled the Olympic kit designed by Li Ning in the presence of Sports Minister Kiren Rijiju. However, it drew heavy criticism. The government was actively promoting anti Chinese propaganda after the military conflict in Ladakh last year. Hence, people are now opposing these Chinese companies.